Pre-Seed Success with Storytelling
Co-created an investor pitch deck, story, and graphics for an early-stage AI supply chain startup that led to a successful pre-seed round.
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Joe Baz
Turning complex products into experiences that retain and grow customers
Product Leader
Community Builder
CX Architect
For over 20 years I’ve led product design teams that turn messy, high-stakes products into systems customers actually use, love, and pay for. I work at the layer between business strategy and execution: clarifying bets, mapping the real customer journey, and translating that into product experiences that move revenue and retention.
My edge is making the invisible work visible and repeatable. I operationalize research, product priorities, workflow design, content strategy, and information architecture so they become standard practice rather than one-off heroics. That's how you de-risk bold ideas before you've spent millions building the wrong thing.
Past work includes leading design for a CRM migration that retained 74% of customers and ~$300K ARR, fast-tracking an AI startup to pre-seed and paid pilots with high ROIs, and using quantitative and qualitative research methods to redirect precious R&D dollars towards the right bets.
A serial entrepreneur at heart, I care about adoption curves, unit economics, and making sure our product bets show up in the P&L.
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Case Studies
Supply Chain Decision Intelligence: Designing for ROI
Designed an intuitive, scalable product architecture that yielded an avg. 6.75x ROI for customers.
An AI supply chain startup had a powerful causal engine, but the design was based on academic methodology instead of job-oriented workflows. I replaced the academic visualization with a design that aligned with the user's mental model of work. POC Customers validated with avg. 6.75x ROI on $50K annual subscriptions.
Read Case StudyCommunity building: 650 members 1 year
Built a trusted community for Tokyo's multicultural tech ecosystem from the ground up and entirely through LinkedIn and collaboration opportunities.
Let's Meet to DiscussACV 10%↑ with Pricing Redesign
Co-designed new subscription pricing plans leading to a 10% increase in Annual Contract Value ($355 Avg. MRR).
Let's Meet to DiscussProgram Management → 74% Customer Retention
$300K ARR retained from PM, product design, & frontend dev efforts.
Managed a multi-month program to grandfather a product that served the APAC region. Co-designed strategy, built migration plan, managed cross-functional team (3 locations), designed & integrated features, created training & marketing materials. Result: 74% migrated, ~$300K ARR retained.
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Rethinking Advanced Search for Global Trade
Validated advanced search UX for a global trade data platform by co-creating requirements with key customer account.
Let's Meet to DiscussIA: Rewiring Enterprise EHR
Led program management and design architecture for a new IA framework, earning adoption from 4 of 5 R&D subdivisions in 6 months.
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Preventing ~$250k R&D Waste with User Research
Uncovered how hospitals and clinics are organized, rejection of our hypothesis, and quality-of-life concerns.
Onboarding physicians requires between 12 and 50 tasks, depending on the size and complexity of the hospital or clinic. As Sr. Manager, UX and interim product designer for one of my teams, I led product discovery for Guided Setup, a simplified onboarding workflow, after we'd already spent one release (about $400k in R&D) building its initial scaffolding.
Read Case StudyEcommerce Design: $22K MRR
Designed an e-commerce experience for small-medium B2B telecom customers. Simplified a self-serve, product catalog for voice and data services.
Let's Meet to DiscussEHR Onboarding Workflow Design
Led UX research and concept design for physician onboarding. Validated product vision hypothesis to replace a fragmented manual onboarding process.
Let's Meet to DiscussFrom 32s to 2s: Performance by Design
Led workshop-driven redesign that cut page load performance of onboarding tool by up to 94%.
Let's Meet to DiscussDesign Ops: Tools and Frameworks
Designed operational tools that enabled operations leaders to track team capacity, performance, and organizational health.
Let's Meet to DiscussImproving Survey Efficacy
Led direction of annual survey design to vet a recent, loud set of customer complaints against a product feature.
Let's Meet to DiscussTouchpoint Analysis on Telecom CX
Analyzed and identified friction points in telecom voice and email touchpoints. Delivered recommendations to improve service quality and retention.
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