Transformative Product & System Design
I turn complex B2B ideas into products people actually use.
Working with founders and startup teams, I turn complex ideas into clear, usable interfaces that drive adoption and business impact. My approach blends strategy, empathy, and design systems thinking to help teams build faster, learn continuously, and make better product decisions.
Contents
01 Product Design
02 Expertise
03 Clients
04 About
01 Product Design
Connect on me on LinkedIn to get access to the case studies
Clean & Casual
How qualitative research was used to deeply understand customers and provide better direction on the product roadmap
Turbocharging performance through design
Take a tour through the process and decision-making points of a solution designed to dramatically accelerate the load times of a feature
SaaS product sunset
Exploring the strategy and communications planning for sunsetting a SaaS product, but retaining its customers
Changing the mindset of enterprise R&D teams
Learn the secret sauce of influencing an enterprise R&D organization to adopt a new standard for developing dashboards & data-driven UIs
02 Expertise
I do three things: validate product direction, design scalable interfaces, and build design systems that ship faster.
I help startups and organizations translate uncertainty into clarity—whether that means shaping product direction, designing intuitive interfaces, or aligning teams around measurable outcomes.
With over a decade of experience in design systems, research synthesis, and cross-cultural collaboration, I specialize in turning complexity into actionable insight that moves both users and businesses forward.
User & AI-Assisted Research
I blend qualitative research with AI-driven research to uncover user behavior, model user scenarios, and deep dive into domain information. By pairing interviews and usability testing with intelligent data synthesis, I turn insights into clear direction for design and strategy.
System Design
I create scalable design systems that balance flexibility and consistency across products. Each component is designed to evolve with the product’s needs, improving collaboration between design, engineering, and product teams. The goal is to accelerate delivery while maintaining a unified brand and user experience.
Product Strategy
Precision matters when it comes to financial corrections. A small error can have a big impact on your savings, credit score, or future financial goals.
AI-Driven Prototyping
I use vibe coding tools to rapidly build prototypes that test both interface and data early in the process. These prototypes simulate real interactions, allowing teams to quickly validate user needs, content accuracy, and system behavior before investing in full development.
03 Clients
Across industries, my work bridges technology, design, and human behavior. I’ve partnered with AI startups shaping intelligent decision-making, blockchain innovators advancing digital trust, and creative agencies driving design and marketing excellence. Whether helping early-stage teams define their product vision or supporting established organizations refining user experience at scale, I focus on creating clarity—turning complex systems into intuitive, high-performing products that people trust and enjoy using.
AI decision intelligence platform transforming how organizations make and track strategic decisions.
Digital marketing agency integrating data, design, and storytelling for enterprise clients.
OKURA
Blockchain
Labs KK
Blockchain security company pioneering trusted authentication for digital assets
UX design agency building human-centered experiences for global brands.
04 About
Building bridges between ideas, people, and markets
I'm a designer and two-time founder who's spent 20+ years turning complexity into clarity. I currently lead product design at kimaru.ai, an AI decision intelligence platform helping businesses make faster, smarter decisions. Before that, I founded and sold a UX agency in Boston, led product and UX strategy at companies like PTC and athenaHealth, and even organized a coalition to repeal legislation that hurt Massachusetts startups.
Now based in Tokyo, I'm also building Musubi Tech—a bilingual community connecting Japanese and international tech leaders.
My approach to design mirrors how I build communities: start with real problems, validate through conversation, and create systems that help people move forward together.
Whether I'm designing interfaces, running strategy workshops, or scaling products across markets, I focus on reducing friction and creating alignment across cultures, disciplines, and organizations.
