I'm Joe Baz

Product Leader & Designer

For the last 16 years, I have fostered product success with software companies through the power of design thinking, mentorship and process development. It entails empowering product teams to solve complex problems. It is about instituting an approach that expedites learning from customers. It means being humble, and learning to pivot when your hypothesis fails. All of these factors have helped me transform dozens of businesses from all walks of life. See my journey: Play

I help transform businesses


Increase in Above the Fold's revenue two years consecutively (~$1M in annual revenue with 7 employees).


Increase in online bookings/session on Carbonite.com after split testing.


Month/month increase in product usage of the Panjiva platform


Increase in search recall of Panjiva's company search engine

Photo of Kenton Kline

Kenton Kline

Principal UX Designer at Verizon Terremark

Joe and Above the Fold augmented our UX efforts to help us accelerate our time to market, consistently delivering high quality user research, wireframes, and prototypes to help us develop our product faster.

Photo of Apolinaras Sinkevicius

Apolinaras "Apollo" Sinkevicius

COO of Robin Powered, Inc.

Joe has exceptional listening abilities and he translates requirements to an actual product with perfection. All of this shines through in his deliverables!

This is how


  • Mentor product teams to deliver features that customer's value most
  • Institute an agile customer research process
  • Implement a framework for validating product-market fit
  • Democratize the product roadmap while reinforcing business alignment
  • Evangelize product design and UX best practices and processes


  • Meet with customers; Assess product value and market fit
  • Identify core problems & manage hypotheses
  • Collaborate and sketch out conceptual solutions
  • Develop prototypes & design specifications
  • Write customer & employee onboarding materials

Want to connect?

Email Me

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