Your Challenge
"We have millions of dollars at stake if our product fails to penetrate the market in a sustainable way."
The Solution
De-risk each stage of the product development lifecycle with Design Thinking methods and techniques.
I help technology companies in the Asia-Pacific region deliver exceptional business results fast and cost-effectively. For 22 years, I've helped B2B companies drive results that impact the bottom line. Here's why you should trust me (business results from past projects):
$2.8M
By standardizing the information architecture and page-level design patterns for a web-based enterprise Electronic Health Record system.
74%
By developing the retention strategy and communications plan to help a US-based global trade technology company sunset a SaaS product that was losing money, but highly used in the China market.
$1.2M
By using evidence-based research, I helped the product management team learn that additional investments in their program would not address their customer's needs.
Understanding and shaping a difficult to understand strategic problem into a product vision and roadmap that can deliver value incrementally.
Uncover and frame difficult or hidden problems in workflows that amount to massive operational waste collectively by facilitating cross-functional service mapping workshops and field research.
Address a large amount of tech debt due to poor information architecture (IA) and design system decisions by developing sensible taxonomies, interaction wireflows, and alignment diagrams.
Align non-collaborative product teams to design and implement product features in a consistent, intuitive, and in object-oriented way.
Support product teams that lack creative and user experience direction by reinforcing information design & interaction design principles, and providing valuable design insights in critiques.
Provide teams with qualitative and quantitive evidence to support their product discovery work or validate solutions before they ship.
At PTC, I relied heavily on Joe and his exceptional team to spearhead innovative solutions for our product development and marketing endeavors. Our collaborative efforts resulted in substantial profits for the company and its shareholders.
Michael Bourque
VP of Engineering
PTC
...through Joe's masterful shepherding of the core team, we've developed a taxonomy of data-driven-displays, a proposal for a new information architecture, and broad agreement across the enterprise on both the value and applicability of the framework.
Leo Frishberg
UX Director & author
athenaHealth
Joe handled a diverse portfolio: conceiving of interfaces that accommodated both beginner and power users, sunsetting products without impacting the company's bottom line, managing complex high-profile client relationships...
Peter Swartz
Data Scientist
Panjiva | S&P Global
No matter what problem Joe is trying to solve, his primary focus always begins with people... From mentoring to public speaking, consulting to design, Joe stands out as leader in the Boston tech scene because of his deep empathy, curiosity and commitment.
Brian Del Guidice
Principal Designer
Above the Fold